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Strolling of the Heifers welcomes Merchants Bank as 2014 Presenting Sponsor

Strolling of the Heifers welcomes Merchants Bank as 2014 Presenting Sponsor

Strolling of the Heifers has announced that Merchants BankMerchants Bank will continue as Presenting Sponsor of the upcoming Strolling of the Heifers Weekend, Slow Living Summit and Tour de Heifer.

Stroll Weekend takes place June 6-8, with the world-famous Strolling of the Heifers Parade as its centerpiece on Saturday, June 7, followed by the all-day, 11-acre Slow Living Expo, all taking place in downtown Brattleboro

The Slow Living Summit, a conference on mindful, artful living and connected, resilient communities, takes place just before the weekend on June 4-6, while the Tour de Heifer, a set of 15, 30 and 60-mile farm-to-farm cycling tours, happens on Sunday, June 8.

“Strolling is so much more than a parade of cute cows, it’s about integrity and being connected with your community,” said Merchants Bank’s vice president of marketing Tina de La Torre. “Vermont ranks first in the country for caring about where their food comes from, and we believe people also care about where their banking comes from.”

“We’re very pleased to have Merchants Bank on our side for a second year,” said Orly Munzing, the Stroll’s founder and executive director. “We know that Merchants Bank shares the values of Strolling of the Heifers.”

Established in 1849, Merchants Bank is the largest Vermont-based bank, independent and locally operated. Consumer, business, municipal and investment customers enjoy personalized relationships, sophisticated online and mobile banking options, more than 30 community bank locations statewide, plus a nationwide network of over 55,000 surcharge-free Allpoint ATMs. Merchants Bank (Member FDIC, Equal Housing Lender, NASDAQ “MBVT”), and Merchants Trust Company employ approximately 300 full-time employees and 40 part-time employees statewide.

Strolling of the Heifers, based in Brattleboro, Vermont, was founded in 2001. Its mission includes supporting farmers, connecting people with healthy local food, and helping people build strong, connected and resilient communities. It has done this through a variety of programs including not only its Stroll Weekend events and the Slow Living Summit, but also the Vermont Farm/Food Business Plan Competition, the Locavore Index (a ranking of the 50 states in terms of their commitment to local food), and a new venture, the Farm/Food Innovation Center housed at the Stroll’s new headquarters, the Robert H. Gibson River Garden in downtown Brattleboro. On the web: