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Program book advertising guidelines

Program book advertising guidelines

Thank you for becoming a sponsor of Strolling of the Heifers! This page provides the specifications for your program book advertising. If you have questions not answered here, please don’t hesitate to be in touch!


Due date:

We appreciate having your advertisement as early as possible, but our final deadline for receiving your ad in PDF format is  May 1, 2020.


Our Stroll Weekend Program book is published during the week prior to the events as an insert in the Brattleboro Reformer (6,000 distribution), The Commons (8,000 distribution) and at high-traffic regional locations including all major lodging facilities, for total distribution of 17,000. Stroll Weekend takes place Friday-Sunday, June 5,6,7 2020.

Our Slow Living Summit program book is distributed during the Summit which takes place June 6,7 2019 with a press run of 500 copies.

For PDF views of our 2019 Program Books, please click here:


Ad dimensions:

Here are the dimensions and layout illustrations for all of our advertising sizes.

Stroll Weekend Program Book:

You may select either the horizontal or vertical orientation if you are providing us with a half, quarter or eighth page.

Full page = 10.125″ wide x 10.75″ tall
Half page Vertical = 5.0″ wide x 10.75″ tall
Half page Horizontal = 10.125″ wide x 5.25″ tall
Quarter page Square = 5.0″ wide x 5.25″ tall
Quarter page Vertical = 2.375″ wide x 10.75″ tall
Quarter page Horizontal = 10.125″ wide x 2.5″ tall
Eighth page Vertical = 2.375″ wide x 5.25″ tall
Eighth page Horizontal = 5.0″ wide x 2.5″ tall
Sixteenth page = 2.375″ wide by 2.5″ tall

Ad layout

Slow Living Summit Program Book ad sizes:

  • Full page: 7.5″ W x 10″ H
  • Half page: 7.5″ W x 4.875″ H
  • Quarter page: 3.625″ W x 4.875″ H
  • Eighth page: 3.625″ W x 2.313″ H

Technical specifications:

All ads should be submitted in PDF format with all fonts embedded. For the Weekend Program book, please prepare your ad appropriately for newsprint reproduction and dot gain: 100 lpi screen ruling, 200 minimum dpi, all colors in CMYK format. Do not use a “rich black” or “register” color for black in a color ad — any slight movement during a press run makes undesirable out-of-register conditions more noticeable. Send files as a “composite CMYK” — not as separate color plates. Avoid reverse type on multi-color areas, and avoid serif fonts in smaller point sizes in reverses.

For additional newsprint reproduction guidance, please visit the following links.  (That printer is not related to the Stroll but the information is very accurate and complete).

Ad upgrade options:

If you’d like a larger ad than the size to which your sponsorship entitles you, or to add color please contact Anne Latchis at

Submitting your ad:

Please email your ad to our General Manager, Anne Latchis, by email at:, no later than May 1, 2020.


Please email our General Manager, Anne Latchis, by email at:, or phone her at 802-490-6366 (cell).