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Entrepreneurs: Apply now for Road Pitch 2017

Entrepreneurs: Apply now for Road Pitch 2017

Photo by Bob LoCicero

Strolling of the Heifers and Brattleboro Development Credit Corporation invite you to apply to participate in the 2017 FreshTracks Road Pitch.

The Road Pitch, a gang of motorcycling business investors and advisors, is stopping in Brattleboro on the afternoon of August 2 to hear up to six funding pitches from local businesses that are ready to scale up.

This is the fourth annual Road Pitch. It will take place from Monday, July 31 through Friday, August 4 with more than 40 motorcycle riders hitting the roads of Vermont and stopping in 10 towns to listen to at least 50 entrepreneurial pitches. Their goal is to find exciting opportunities for investment.

Photo by Bob LoCicero

The Brattleboro stop will be at the Robert H. Gibson River Garden (157 Main Street), organized by Strolling of the Heifers and the Brattleboro Development Credit Corporation. Additional stops are scheduled for Essex Junction, Rutland, Bennington, Barre, Randolph, St. Johnsbury, Lowell, Morrisville and Grand Isle.

At each stop, the riders will award a $500 Riders’ Choice Prize plus a Vermont Teddy Bear “biker bear” to one pitcher in each of the 10 communities. More importantly, for the participating entrepreneurs, the Road Pitch is an opportunity to:

  • Tighten up your business model and scale-up plan
  • Get coaching on honing your business pitch presentation
  • Develop connections to a network of funders and advisors
Philip Gilpin

2016 Brattleboro Winner, Phillip Gilpin, ITVFest

In addition, the local winners will have a chance to compete at a statewide final event in October for over $4,000 in cash prizes.

To get started, interested business entrepreneurs should fill out the form below, no later than July 6. BDCC and the Stroll will select up to six finalists who will pitch on August 2. Before the event, finalists will benefit from several coaching sessions, including “dry runs,” so that they will have the best possible pitch ready for the motorcyclists.

Each pitch is strictly limited to seven minutes, followed by an eight-minute question and answer period. Powerpoints, demonstrations and samples are encouraged as part of the pitch.

“The ride promotes Vermont as a terrific place to do business and as a perfect motorcycling destination with lots of scenic twisting roads, picturesque small towns, and plenty of locally sourced food and beverage,” said Cairn Cross, co-founder of FreshTracks Capital.

Cross founded the Road Pitch in 2014. This is the third year the tour will be stopping in Brattleboro.

“I gathered together close to 30 other founding riders that year, and we proved the Road Pitch concept by riding 500 miles through Vermont, stopping in various towns and listening to more than 30 pitches.”

Road Pitch is generously sponsored by Vermont Department of Economic Development, Champlain College, and Champlain College’s BYOBiz program, Burlington Bytes, Key Bank, Gallagher Flynn and Company, Moulton Law Group, Social Sentinel, Vermont Teddy Bear, Merritt-Merritt, Vermont Community Loan Fund and EMBOLDIA.


We are looking for entrepreneurially-led businesses that meet these qualifications:

  • Location: in Windham County, Vermont
  • Currently in business or with a product/service that is ready to launch: We will not consider businesses that are in the early start-up phase, without an actual product or service to show or demonstrate. Preference will be given to businesses that are actually open for business, with a product or service currently being sold.
  • Ready (or will be ready soon) for scale-up: Scale-up is the phase beyond startup in which a business takes a major step forward by expanding into new geographical areas, adding new products or services, exploiting new marketing channels, and/or developing new production methods.
  • Willing to consider outside funding: Participating in the Road Pitch is not a commitment to accept outside funding, but participants should be willing to consider outside investment (or loans) to enable them to take the scale-up leap.

If you pitched at the 2016 event, you may apply to pitch again, but only if you have made substantial progress in developing your business since last year. Be in touch and we can explain.

If you meet these qualifications and are interested, please fill out this application form. If you have questions, email Jim Verzino or call (, 802-242-1249).


Road Pitch 2017

  • Please enter your business name
  • When was it launched? What is your product or service? Who are your customers? What is your current annual dollar sales volume? What is your geographic footprint? How many employees?
  • What's the plan for growth? More products or services? More volume? New markets? New marketing channels? New production methods?
  • What kind of equipment? What kind of building or land? What kind of sales channels? What kind of distribution channels? What kind of employees and managers?
  • How much money will you need? Where will it come from? Are you open to loans or investments from outsiders?